What is Viewfinder™?

Viewfinder™ is a campus climate survey instrument that measures the extent to which diversity and inclusion play an integral role within the infrastructure of your college campus. The surveys extract why your campus may or may not be welcoming to people from diverse populations; why your institutional policies and processes assist or resist the needs of students, administrators, faculty, and staff; and why admissions and hiring practices that are in place either ensure diversity among students and employees or don’t. Viewfinder™ innovatively helps you identify structural glitches and more by utilizing inquiry aligned with criteria and standards found in higher education accreditation agencies. By providing information and data about what causes student and employee perceptions, Viewfinder™ surveys deliver like no other research instrument.

How are Viewfinder™ Campus Climate Surveys different from other survey instruments?

Viewfinder™ is comprehensive and affordable. We dig deep to assess matters of access, equity, and inclusion across all populations. No other campus climate survey enables you to gather the meaningful data required to make impactful change on your campus. Unlike other campus climate surveys, Viewfinder™ doesn’t ask “What is wrong?” but, more important, “Why is improvement needed?” The result is increased potential to make fixes and implement changes that make your campus truly diverse and inclusive.

Have Viewfinder™ Surveys been validated for reliability?

Yes. The reliability of Viewfinder™ Campus Climate Surveys was tested using Cronbach’s alpha — a measure of internal consistency that assesses how closely related a set of items are as a group. Our surveys were vetted by accrediting agencies and universities via beta testing. Items related to the core campus infrastructures were assessed and analyzed using statistical software.

This analysis is a function of the number of items and the average inter-correlation among them and sets of items with alphas over .70 were retained. Reliability was strong (over .80) for each of the infrastructures examined. Thus, the Viewfinder™ reliability measure of its survey questions provides the degree to which reviewers consistently agreed that the question correlated to a systemic behavior/trait, many of which are required for accreditation by respective higher education agencies.

Factor analyses were also conducted on each infrastructure area to identify the relationships between items and their groupings to ensure that individual items within a section of questions measured the same concept. For these infrastructure areas, items were retained if their communality was above .60. Eigenvalues (the variance in all the items that is accounted for by that factor) and % variance explained (the amount of variance explained by the factor) for each infrastructure area was analyzed.*

Viewfinder™ Campus Climate Surveys are also designed to be internally consistent, which refers to the degree different questions or statements correlate to the same systemic behavior/trait (Mora, 2011).

*Descriptions of this test come from Andy Field’s textbook Discovering Statistics Using SPSS (3rd Ed). 2009, SAGE, Thousand Oaks CA.

How long should each Viewfinder™ Survey take to complete?

Our surveys include a feature called Question Logic. Several sections begin with a “yes” or “no” response and when a respondent selects “no,” the survey skips to the next section. This reduces the number of sections/questions in the survey to only those that apply to each individual. The surveys have been tested with an average time to completion of 10-15 minutes.

Can modifications be made to Viewfinder™ Campus Climate Surveys?

Yes. We allow unlimited question additions, changes to certain survey questions in order to customize for your institution, and question deletions, all at no additional charge. Our surveys have been tested for reliability, therefore, there are survey questions that we don’t allow any modifications to (you may add responses to these questions or delete these questions entirely) in order to maintain the reliability and effectiveness of your climate study.

How often should colleges administer Viewfinder™ Campus Climate Surveys?

The National Association of Diversity Officers in Higher Education (NADOHE) recommends that campus climate surveys be administered every two to three years. Each Viewfinder™ survey carries a three-year Survey Use Agreement.

Do Viewfinder™ Campus Climate Surveys use inquiry that can be used in the accreditation process?

Yes. We have extracted portions of standards from several higher education accrediting organizations to demonstrate how institutions of higher education should examine their infrastructure. This often affects campus climates and achievement of diversity-related accreditation criteria. The information extracted was carefully considered in terms of meeting standards around accountability, resource allocation, and impact on community behaviors and perceptions of campus success. Viewfinder™ Campus Climate Surveys capture the essence of these standards through strategic inquiry to students, faculty, staff and administrators. Use of our surveys will help provide a more accurate snapshot of current campus climate conditions, as well as illuminate and link infrastructures to policy and practice underpinnings that improve an institution’s ability to warm its climate from its present state.

Do Viewfinder™ Campus Climate Surveys include any data reports?

Each Viewfinder™ Campus Climate Survey includes bi-weekly data summary reports. It’s imperative that you ensure that all campus groups are responding to your survey and these reports will identify where any additional outreach might be necessary. We also include a final data summary report in PDF format and the raw data in two formats (Excel and SPSS) after the survey closes.

If we identify existing challenges on our campus via the findings of the Viewfinder™ Campus Climate Survey, then what?

Institutions that administer Viewfinder™ Campus Climate Surveys are invited to work with our higher education diversity and inclusion expert to enhance diversity and inclusion strategies on their campuses. Informed by data-driven evidence and knowledge gained through 25 years of experience in the field of diversity and inclusion, our Vice President of Strategic Diversity and Infrastructure Dr. Ken Coopwood Sr. offers distance and on-site consulting and works with your campus community to identify the most relevant and impactful best practices. Click here to learn more about our professional services.

Are Viewfinder™ Campus Climate Surveys Section 508 and WCAG 2.0 compliant?

Yes. SurveyMonkey, Inc., the platform used by Campus Climate Surveys, LLC to administer Viewfinder™ Campus Climate Surveys, certifies on their website that their survey designs are Section 508 and WCAG 2.0 compliant.  Most screen readers including NVDA, JAWs and Apple VoiceOver will accommodate people with disabilities.

Why did INSIGHT Into Diversity magazine create Viewfinder™ Campus Climate Surveys?

We are committed, just like you, to ensuring that all students and employees on college campuses have the opportunity to live, learn, and work in a supportive, respectful, safe, and welcoming environment. Viewfinder™ Campus Climate Surveys are priced to fit in every institution of higher education’s budget.

INSIGHT Into Diversity magazine, a subsidiary of Campus Climate Surveys, LLC, is the most well-respected diversity and inclusion publication and website in higher education. For over 40 years, INSIGHT Into Diversity has engaged with colleges and universities to help advance the national conversation about diversity and inclusion.

The prestigious INSIGHT Into Diversity Higher Education Excellence in Diversity (HEED) Award is the only national recognition for institutions that demonstrate an exceptional commitment to diversity and inclusion across their campuses.